SPONSORSHIP OPPORTUNITIES

​

Partner with the Oldest & Largest Mexican Independence Day Parade in the Nation

Celebrating 80 Years • East Los Angeles • September 13, 2026

The East LA Mexican Independence Day Parade & Festival is more than an event—
It is a historic celebration of culture, family, and community pride.
With 80 years of tradition, this iconic parade draws over 20,000 spectators, attracts extensive media coverage—including ABC7’s live broadcast—and delivers unmatched visibility to brands committed to uplifting the Latino community.

Partner with us and connect your brand to the heart of East Los Angeles.

​

Why Sponsor This Event?

​

Unmatched Reach & Visibility

• 20,000+ spectators along the parade route

• Thousands of festival attendees at the Belvedere Park

• ABC7 televised broadcast & digital replay

• Extensive digital and social media reach across the region

Powerful Community Engagement

• Family-friendly, culturally rich environment

• Direct access to the largest Latino market in the U.S.

• Celebrated by families, schools, civic groups, small businesses & community leaders

Authentic Cultural Alignment

Your brand becomes part of a deeply rooted tradition that honors Mexican heritage, unity, and pride.

​Sponsorship Benefits

Sponsorship packages are designed to maximize your brand’s exposure, access, and consumer engagement.

All Sponsorships Include:

• Logo placement on website & event promotions

• Social media recognition

• Inclusion in press materials (when applicable)

• Opportunity to activate on-site with product sampling, games, or giveaways

• Recognition during the parade and festival announcements

• Community goodwill and brand alignment with an 80-year tradition

Sponsorship Levels

Custom packages are also available upon request.

Presenting Sponsor (Exclusive Category)

The highest-visibility position at the event. Includes:

• Premium logo placement across parade & festival marketing

• Featured presence in ABC7 broadcast mentions

• On-site VIP activation footprint

• Stage mentions & speaking opportunities

• Year-round recognition as a cultural ambassador

Title Sponsor (Exclusive Category) 

High-impact branding with broad visibility:

Prominent logo placement

• Social and digital media highlights

• Parade vehicle placement or float

• Festival activation space

Gold Sponsor

• Strong brand placement across digital & print media

• Festival booth space

• On-site signage and parade exposure

• Social media mentions

Silver Sponsor

• Cost-effective visibility

• Logo inclusion on marketing assets

• Festival booth opportunity

• Social media recognition

Stage Presenter Sponsor (1 Available)

• Branding on the stage backdrop

• Live microphone mentions throughout the day

• Opportunity for on-stage engagement or welcome message

• Logo placement on run-of-show materials

Audience Profile

Our attendees represent the core of the East Los Angeles community:

• Primarily Latino/Hispanic families

• Multigenerational households

• Strong school, civic, and business presence

• Loyal consumers who value brands that support cultural heritage

Sponsors gain meaningful, face-to-face engagement with one of the strongest and most influential markets in Southern California.

Media Exposure

The parade features:

• ABC7 on-air talent hosting the live broadcast

• Local and regional press coverage

• High-traffic social media content

• Partnership with community influencers & organizations

Your brand becomes part of a widely celebrated cultural moment.

Become a Sponsor

Ready to elevate your brand and make a lasting impact?

Contact Us Today:
📧 judy@terramarketing-agency.com 

​

Or request the full sponsorship prospectus to explore packages, pricing, and activation opportunities.

Secure your sponsorship early

Limited exclusive opportunities available for the 80th Anniversary Celebration.

​