Celebrating 80 years, the East LA Mexican Independence Day Parade & Festival is the largest and longest-running celebration of its kind in the nation. Each year, more than 20,000 attendees and ABC7 broadcast viewers join us for a powerful display of heritage, unity, and community pride.

For sponsors, this event offers unmatched cultural reach, direct engagement with Southern California’s vibrant Latino market, and high-impact visibility across parade, festival, and digital platforms.

Partnering with us means putting your brand at the heart of one of the most influential community celebrations in the country—where culture, connection, and consumer engagement come together.